E-commerce · Headless Storefront
A headless storefront replatform for a fashion brand whose growth had outrun its monolithic commerce stack.
Veyra is a fast-growing fashion label whose store ran on an aging all-in-one platform. Page loads crept past four seconds on mobile, and every campaign spike risked taking the whole site down.
They wanted the speed and flexibility of a modern storefront without losing the merchandising tools their team relied on daily.
Replatforming a live store is open-heart surgery: orders can't stop, SEO can't tank, and the catalog of thousands of variants has to migrate without a single broken link.
The merchandising team also wasn't going to trade a friendly admin for raw developer tooling — the new stack had to keep them fully in control.
We went headless: a fast Next.js storefront in front of a commerce backend that kept the team's familiar catalog and order tools intact. Product imagery and content moved to a CMS the marketing team could drive themselves.
We launched behind a careful redirect map and ran the new front end in parallel before cutting over, so the switch was invisible to shoppers.
Conversion rose 41% after replatforming, led almost entirely by mobile, where the faster, smoother storefront stopped losing impatient shoppers at the cart.
Campaign traffic spikes that used to mean white-knuckle monitoring are now non-events, and the team ships landing pages in hours instead of filing tickets.
A statically generated Next.js storefront pulls product data over a commerce API and content from a headless CMS, served from the edge with incremental revalidation so prices and stock stay fresh.
Checkout stays on the battle-tested commerce backend, giving the brand modern performance up front without re-implementing payments and tax from scratch.
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