Mira Health 

Mira Health offers virtual primary care to patients who often can't easily get to a clinic — older adults, rural communities, people managing chronic conditions. Their existing booking flow was built for the clinic's convenience, not the patient's.

Drop-off before a first appointment was high enough to threaten the whole model.

The people who needed care most were the ones the interface served worst. Tiny tap targets, clinical jargon, and a ten-step booking funnel turned a simple need into an obstacle course.

Any redesign also had to stay strictly within clinical and privacy compliance — there's no shipping fast and loose with health data.

We rebuilt the journey around the patient's actual goal: see a doctor, soon. The booking flow collapsed from ten steps to three, written in plain language and designed large, high-contrast, and forgiving of mistakes.

We tested every iteration with patients in the target age range, not designers — and let their confusion, not our taste, drive the decisions.

Appointment friction — the time and abandonment between intent and a booked visit — fell by 62%. First-appointment completion rose sharply, especially among the older patients who'd struggled most.

The clinical team noticed too: better-prepared patients arriving at calmer, clearer visits.

Delivered as a fully accessible (WCAG 2.1 AA) design system and component library, validated with assistive technology rather than just an audit checklist.

We handed off a documented, themeable kit so Mira's own team could extend the new patterns across the rest of the product without us.